![]() It shares an origin story that’s not so different from the original BuySellAds marketplace: disrupt the status quo because the status quo isn’t good enough.įast-forward a few years, and Brave looks like it’s positioned to disrupt the entire Internet. The Brave browser’s inception was no different. They begin as crazy ideas, as something that may never reach mass adoption or scale. By definition, these change agents are designed to challenge the status quo, to make things better for those who need the product. Most groundbreaking ideas start out sounding silly. ![]() Data tracking, cookie syncing, retargeting, Cambridge Analytica, Facebook data targeting - all of those things would have been hard to imagine when we first started out. Since then, the broader adtech industry has rapidly moved away from that simple advertising model to something a lot more complicated and convoluted. An advertiser would provide assets and a simple product link, and the publisher would approve the creative to run on their site. Our marketplace connected brands with curated audiences. When we started BuySellAds 10 years ago, the goal was to connect advertisers with the best publishers on the Internet. ![]()
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